BMI3C: Marketing: Goods, Services and Events
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This course introduces the fundamental concepts of product marketing, which includes the marketing of goods, services, and events. Students will examine how trends, issues, global economic changes, and information technology influence consumer buying habits. Students will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice.
Course Units
Assessment and Evaluation Guidelines
Assessment and evaluation are based on the provincial expectations and levels of achievement outlined in the provincial curriculum document for each subject in secondary school. A wide range of assessment and evaluation opportunities allows students to demonstrate their learning in a variety of ways. This information provides the basis for reporting student grades on the Provincial Report Card. Achievement (reflected in a final mark) will be calculated using the following categories:
Communication: 25%
Knowledge/Understanding: 25%
Thinking: 25%
Application: 25%
The student’s grade for the term marks will be based on the most consistent achievement with emphasis on the most recent within each category. Students will also receive descriptive feedback as part of the learning process which may not be assigned a mark. Final Mark = 70% Term + 30% Final Evaluation